Did AI Really Cut D2C CAC by 40%? What the Evidence Shows
Short answer: No independent test I found shows AI ad optimization cutting D2C customer acquisition cost (CAC) by 40%. Vendor-reported cases run from 31% to 73%, but every one measures platform-reported CAC against the brand’s own previous setup. The one documented 40% case that reconciles to Shopify data is credited by its agency to account … Read more